What is SEMrush? - All functions at a glance

 It all began in 2008 when a small group of IT and SEO specialists with a common mission came together to form a company and wanted to make the online competition fair and transparent. You founded SEMrush in St. Petersburg and can look back on considerable success after more than 10 years. Today more than 500 employees in 4 countries are busy providing keyword analyzes and many other functions for internet and online experts worldwide. With around 200 specialists, you develop numerous competitive intelligence solutions for all areas of digital marketing and are always open to new ideas, suggestions, and objections from the community.

SEMrush
What is SEMrush?


With branches in the USA, Russia, the Czech Republic, and the Republic of Cyprus, the Profitool and its extensive portfolio are now among the best tools for successful marketing in the digital age. The tool is particularly extensive and enables customers to bring their website to page 1 of the search engines. The makers behind SEMrush recognized early on that traffic is the key to success. And Google is a perfect source for almost unlimited visitor flows.

SEMrush sees itself as a toolkit developed by marketing specialists that incorporates all the knowledge and experience of highly professional employees. According to their own statement, they want to offer the most efficient and user-friendly service for online marketers.


Worldwide over 3 million customers in small and large companies use the features of SEMrush. The program now comprises 15.5 billion keywords and numerous functions that can significantly increase company sales within a very short period of time. Over ½ billion domains belong to the portfolio of the search algorithm and more than 7.9 trillion backlinks are available from the tools and in 150 geo-databases the user can search for the data of the competition mobile or via the desktop.


What functions does SEMrush have?

Analytics reports

This gives users insights into the strategic orientations of competitors in the field of display advertising. The user receives in-depth information and analysis tools for link building and the organic and paid search results.


Organic research

The right keywords make it possible to position your own homepage at the top of the search engine rankings and observing the competition gives meaningful information on their tactics. Essentially, this SEMrush tool is about:


the best keywords of the competitors
new competitors in organic search
Insights into the change of position of domains
Identify your competitors' best keywords

If you want to secure a top position in the top ad positions of the search engines in the tightly packed competition, you have to understand that the right content can outweigh gold, but good content also has to include the right keyword strategy so that the target audience can find the right web address in an organic search finds. SEMrush's organic research generates data that makes it easy for you to see through your competitors' strategy. You can see at a glance the search terms of the competition and their respective position in the coveted TOP 20 positions in the organic search results of Google and Bing. In order to find the best SEO keywords for their own homepage, customers receive a valuable tool with the help of Competetive Intelligence. The analysis of the content strategy of the direct competition brings with it numerous new insights and enables the alignment of your own content to relevant topics. In the result list, SEMrush is clear and shows the keyword with the associated position and the search volume.

SEMrush


There is even more information in the organic research of SEMrush with the possibility of sorting the keywords of the competition based on various performance indicators on the web according to their value. These include the search volume, the estimated CPC, the strength of the competition, the number of search results, the traffic, and the trend of the respective search term. Furthermore, customers have the option of displaying the ranking within the search engines for each keyword and thus seeing how the web texts are rated by them. Often there are new ideas for your own content strategies or new content for your own homepage.


Discover new competitors in organic search

In order to reach the target audience in the wide world of search engines, there are even more possibilities with SEMrush within the organic search. In many industries, competition is primarily characterized by the fact that it changes very quickly and the environment is constantly being broken through by new providers. It is particularly difficult to keep an overview and even more difficult to know which strategies are being pursued in organic search and online marketing. The optimization of the organic keywords for the natural search is one of the essential building blocks for success and the practical SEMrush map shows the competitor positions clearly and easily understandable at a glance. The graphic shows where the strengths and weaknesses of the individual organic keywords lie - both for your own website and for the website of the direct competition. In addition, the function of the SEMrush report on competitors in the organic search also shows how the website stands in comparison to the competition in the TOP 20 positions in Google and Bing.


Observation of position changes of the domains of the competition

Within the organic search section, SEMrush offers another report that takes a closer look at the top positions in the search results lists from Google and Bing. Achieving a good position is difficult enough and involves a lot of effort and expense. However, maintaining this position requires even more SEO effort. The report shows how the positions of the competition are changing and enables a direct comparison with your own strategy for organic search. Customer behavior and current issues can lead to changes in customer behavior. It is important to react immediately to changing trends and to adapt your own decisions. The graphic within the report clearly shows which SEO keywords have helped a domain to improve the display result in the organic search or have made it possible for this domain to suddenly find itself among the coveted TOP 20 positions. At first glance, improved search terms may show only minor changes. However, their effect on organic searches can make the difference between success and failure. The list also shows which search terms have lost importance, i.e. traffic, and where the ranking has deteriorated. Proactive behavior now brings the small head start, because it needs to be displayed right at the front. However, their effect on organic searches can make the difference between success and failure. The list also shows which search terms have lost importance, i.e. traffic, and where the ranking has deteriorated. Proactive behavior now brings the small head start, because it needs to be displayed right at the front. However, their effect on organic searches can make the difference between success and failure. The list also shows which search terms have lost importance, i.e. traffic, and where the ranking has deteriorated. Proactive behavior now brings the small head start, because it needs to be displayed right at the front.


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